Sökresultat för: Isabelle Szmigin
CONSUMER BEHAVIOUR (Häftad)
avIsabelle Szmigin
ISBN: 9780199646449 - UTGIVEN: 2014-11Presenting a brand new approach to teaching consumer behaviour, Szmigin and Piacentini move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture Theory, which are enhancing our unders[...]
Understanding the Consumer (Häftad)
avIsabelle Szmigin
ISBN: 9780761947011 - UTGIVEN: 200303Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing. Drawing on cut[...]
